What can social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is rapidly expanding marketing channel that many companies have only just begun using in the past few years, but it’s essential to utilize it particularly if you’re investing resources in search engine optimization. While the benefits of using social media may not seem immediately apparent, they’re crucial to SEO aid. Here are five reasons social media is essential for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. A social engagement happens when people comment, like or share tweets about content. A piece of content with more social engagements will have more social signals. Search engines evaluate the social signals they receive, and use them as a quality factor when ranking content. It’s a way to determine what content is popular with users over what their algorithm determines to be good quality. A piece of content can be instantly indexed in the event that it’s receiving lots of social engagement.
2.) Link Building
It’s been a long moment when you could simply make a request for links from other websites. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to create links in the traditional way to create quality content that is linked-worthy. How do you reach out to websites who are willing to link to your website, even if asking them directly would be thought to be “unnatural”? Social media is the answer. Social media allows you to expose your content to people who are willing to link to your content, if it is worth linking to. People who promote your content to their networks and increase the reach of your content.
3.) Amplification of content
It doesn’t matter how high-quality your content is, it’s unlikely to gain traction until you amplify it. Marketing via email can be an excellent method of amplifying content but it’s only going to be able to reach the people on your marketing list. The possibility of reaching new audiences is through social media. If you share your content, your following will connect with their friends in the event that they find it helpful. This will cause them to also share it with their friends to increase your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand awareness All of which can be utilized by search engines to make quality determination.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand شراء لايكات فيسبوك (Suggested Browsing) recognition and brand identity can inform search engines a lot about the quality of your site’s content and the extent to which it can be respected in their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google’s trust and assist with the search engine’s branded searches.
5) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now show up in the search results pages. This lets your company’s brand be listed in search results on search queries that are branded and not limited to your company website. It gets even more effective. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity to ensure your content’s ranking in search. It was only temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.